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Who I Work With
You might be
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Early-stage startup (30-100 people)
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Scale-up navigating a transition
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You're in health, education, climate, sustainability, social impact, or another mission-driven space.
Going through a transition
Post-funding, mid-pivot, between product hires, or navigating a reorganization. You need someone who can step in fast and make sense of the chaos.
Building something that matters
You're building for more than profit; you care about the people, communities, or planet your product serves. Your mission is clear, but your product operations need structure.
Feeling the pressure
Your team is capable but overwhelmed. Priorities shift constantly. Documentation is scattered. You need breathing room to think strategically.
Looking for more than execution
You want someone who can both do the work AND improve how the team works. Someone who cares about people as much as product.
Clarity
Structure
Momentum
Trust
What I Do
I step into your team for 3-6 months to:
Build Product Operations from 0→1
Set up the foundations you need to scale: roadmaps, workflows, discovery rituals, and documentation. Not rigid processes, but living systems that fit how your team actually works.
Structure the Chaos
Guide teams through pivots, reorganizations, leadership changes. I bring calm to chaos by clarifying priorities, realigning stakeholders, and keeping delivery moving forward.
Develop Teams and People
Reduce burnout, inspire collaboration, improve communication (async and sync). I ask the right questions to uncover what's blocking your team and experiment with solutions that stick. Support your early-career PMs, align cross-functional partners, and get buy-in from stakeholders. I develop people while delivering product outcomes.
Ship with Confidence & Uncover Opportunities
Deeply understand user behaviors, pain points, and needs. I'll help you see the grey areas and find opportunities others might miss. Lead discovery and delivery that balances speed with sustainability.
Case Studies
Who I am
Hello! I'm Adela, your interim product partner.
After co-founding a social impact startup and leading product across multiple industries, I've learned that great product work isn't just about building features. It's about understanding people, enhancing team collaboration, and developing sustainable methods for delivering value.
I combine over 6 years of hands-on product management experience with coaching skills to help teams strike a balance between speed and focus, supporting them to work more effectively together in the process.
500 Startups Alumni | TEDx Speaker | AC-Accredited Coach
I don't just set up systems,
I help teams work better together while building them.
What my clients say
How I work
Week 1-2: Listen & Learn
I start by talking to people - your team, your users, your stakeholders. I ask questions to understand the gaps, issues, and opportunities deeply before proposing solutions.
Month 1: Small Tweaks, Quick Wins
I don't come in with a playbook. I identify what's blocking progress and fix it - whether that's unclear priorities, misaligned stakeholders, or broken processes. I experiment with small adjustments to see what works for your team before implementing bigger changes. We build trust through early momentum.
Month 2-3: Build & Enable
Together, we create the systems and processes that will outlast my engagement. I document, train, and hand off so your team can sustain the improvements long after I'm gone.
Throughout: Coach & Collaborate
I work alongside your team, not above them. I develop people, inspire collaboration, get buy-in from stakeholders, and keep the focus on what genuinely matters.
Think
Challenge
Suggest
Improve
