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The Problem
Your team has been delivering, but now you're facing a critical transition:
Your product leader just left, or you're between hires
The team is flying blind. You can't wait 6 months to hire and onboard someone new, and you need product moving forward now.
You're going through a re-org or pivot
Teams are being restructured, scope is changing, or you're post-funding and shifting direction. You need someone who can step in fast and make sense of the chaos.
Your team is capable but overwhelmed
They're delivering, but priorities shift constantly. Documentation is scattered. Roadmaps live in PowerPoint. Nobody knows what's being built next or why.
You need breathing room to think strategically
You're stuck firefighting daily decisions instead of focusing on the bigger picture. You need someone to handle execution and build the systems that create space.
You're looking for more than just execution
You don't just need someone to ship features. You want someone who can improve how the team works - someone who cares about people as much as product.
That's where I step in.
What my clients say
Clarity
Structure
Momentum
Trust
How I Can Help
I work with you as your interim product lead, embedded in your team.
Not consulting from the sidelines.
Stabilize your team during transitions
Keep product moving forward while you're restructuring, filling leadership gaps, or navigating organisational change.
Build product operations that scale
Set up roadmap processes, prioritisation frameworks, discovery rituals, and KPIs, real systems that work after I leave. Not rigid processes, but living systems that fit how your team actually works.
Turn chaos into clarity
Move scattered priorities to structured workflows. Create a single source of truth for your team and stakeholders. I bring calm to chaos by clarifying priorities and keeping delivery moving forward.
Collaborate cross-functionally
Work closely with engineering to bring solutions to life. Coordinate with ops, marketing, and customer teams. Support your early-career PMs, align cross-functional partners, and get buy-in from stakeholders. I develop people and teams while delivering product outcomes.
I don't just set up systems,
I help teams work better together while building them.
Why Me
Hello! I'm Adela, your interim product partner.
I specialise in jumping into chaos and building systems that last.
As a former co-founder and an interim product manager, I know both sides: building from scratch and jumping into existing teams. I've stepped into companies during their most critical transitions: product leaders leaving, re-orgs mid-flight, zero product operations, and tight deadlines in regulated environments.
I've learned that great product work isn't just about building features. It's also about understanding people, enhancing team collaboration, and developing sustainable methods for delivering value.
I combine over 6 years of hands-on product management experience with coaching skills to help teams strike a balance between speed and focus, supporting them to work more effectively together in the process.
500 Startups Alumni | TEDx Speaker | AC-Accredited Coach
Case Studies
How I work
Available for 3-6 months engagements, part-time or full-time.
Week 1-2: Listen & Learn
I start by talking to people - your team, your users, your stakeholders. I ask questions to understand the gaps, issues, and opportunities deeply before proposing solutions. Identify the 2-3 things currently blocking progress.
Month 1: Small Tweaks, Quick Wins
I don't come in with a playbook. I identify what's blocking progress and fix it - whether that's unclear priorities, misaligned stakeholders, or broken processes. I experiment with small adjustments to see what works for your team before implementing bigger changes. We build trust through early momentum.
Month 2-3: Build & Enable
Together, we create the systems and processes that will outlast my engagement. I document, train, and hand off so your team can sustain the improvements long after I'm gone.
Throughout: Coach & Collaborate
I work alongside your team, not above them. I develop people, inspire collaboration, get buy-in from stakeholders, and keep the focus on what genuinely matters.
